More than a blog, this section is all about sharing to the point “2 minute topics” that celebrate the power, beauty and potential of Africa. We aim to showcase Africa and her unique spirit with posts that talk mostly business but also art, culture, fashion and so much more.

April 4, 2017

Africa, country or continent?

Why people insist on stereotyping Africa as an homogenous whole. By Sylvain Fey-Ronc This may appear to be an unbelievably silly question, since Africa is obviously […]
April 4, 2017

Choosing a partner

A quick guide to choosing a reseller, distributor or agent in Africa By Sylvain Fey-Ronc The first question to ask oneself is, ‘Do I really need to […]